✈️MWP-01 · ManageWP
HEAVY · SaaS1-Click UpdatesCloud BackupUptime MonitorSecurity ScanPerformanceSEO RankingClient ReportsWhite LabelSafe UpdatesVulnerabilityPremium Add-ons
FUEL COST:$0Free for unlimited sites · Premium add-ons $1–4/mo each
ATC NOTE: Heaviest aircraft in sector. Unlimited site capacity at zero base cost. Cloud-hosted (SaaS) — no runway needed on your server. Most complete instrument panel: backups, monitoring, security, SEO, client reporting, white labeling. GoDaddy acquired in 2022 — now part of a large fleet. Individual premium modules sold separately. Best free-tier in class. Some pilots concerned about GoDaddy flight path influence.
⚠ GoDaddy parent · data on external servers · premium per-addon pricing · SaaS dependency · vendor lock-in risk
🛩️MNW-02 · MainWP
PRIVATE · Self-HostedWP DashboardUpdatesBackups (ext)Security (ext)Uptime (ext)Client ReportsWhite LabelREST APIOpen SourcePro $34.99/mo
FUEL COST:$0Free core · Pro $34.99/mo · Extensions vary
ATC NOTE: Private aircraft — pilot owns the hangar. Self-hosted on YOUR WordPress install. Full data sovereignty — nothing leaves your runway. Open source core. Extension-based architecture: backups, security, uptime all via third-party add-ons. REST API for custom flight plans. Maximum control, maximum responsibility. Requires technical pilot certification.
⚠ Self-hosted = your server · requires technical skill · extensions add complexity · backup/security need plugins · Pro for full feature set
☂️WPU-03 · WP Umbrella
LIGHT · SaaSMonitoringSafe UpdatesBackupsSecurityPHP ErrorsClient ReportsWhite LabelSpeed MonitorGoogle Lighthouse
FUEL COST:$2.49/site/mo · Bulk discounts available · 14-day trial
ATC NOTE: Newest aircraft — modern avionics. Launched 2020, so the cleanest instrument panel. Built-in Google Lighthouse integration. PHP error monitoring is unique to this aircraft. Beautiful modern cockpit UI. European-designed (GDPR-native). The best-looking dashboard in the fleet. Smaller community and extension ecosystem. Per-site pricing adds up for large fleets.
⚠ Per-site pricing scales · newest = smallest community · fewer extensions · no free tier (trial only) · young airframe
♾️IWP-04 · InfiniteWP
CARGO · Self-HostedBulk UpdatesBackups1-Click StagingClient ReportsMaintenancePost/Page MgmtUptimePremium $147/yr
FUEL COST:$0Free core · Premium from $147/yr · Self-hosted
ATC NOTE: The cargo plane — built for bulk operations. Self-hosted, unlimited sites, strong at bulk updates and staging environments. One-click staging is a standout feature. Data stays on your server. The workhorse for agencies managing hundreds of sites. UI is functional but dated compared to WP Umbrella. Smaller community than ManageWP or MainWP. Premium unlocks advanced payload.
⚠ Dated cockpit UI · self-hosted complexity · smaller community · premium for full features · less active development